PREPARING A REGIONALLY FOCUSED SUPPLY CHAIN FOR INTERNATIONAL EXPANSION
The client, a leading European fashion retailer, faced two key challenges. First, the client had focused purely on its domestic market for years. Under their new expansion strategy this approach started to show severe limitations on its supply chain. Second, years of primarily concentrating on costs had reduced their competitiveness across several key performance indicators, including the time from order to delivery.
DHL Consulting was asked to find a solution that would upgrade their supply chain to a best-in-class level, and give it the flexibility and endurance to empower the company’s internationalization strategy.