Digitalization is changing traditional organizations in many ways, putting new demands on individuals and teams. People are working at an ever-increasing pace and must accept that today’s tasks and requirements are constantly evolving. It is clear to everyone that the business environment is becoming hyper-connected and many companies are facing increased competition from not just long-standing rivals but also new and disruptive players. Inside the organization, younger employees joining the workforce seem very different to prior generations – these newcomers have distinctive aspirations, needs, and dispositions.
Together, these changes are deeply significant and they necessitate a new type of organizational culture for the digital age.
This articles first explain the five most important requirements digitalization poses on the organization. Then I will outline how to foster an organizational culture that caters to these requirements.