The first task was to identify the key pain points in the supply chain. One such point of strain was the client’s strong reliance on airfreight, which is too costly for a non-luxury fashion retailer. After identifying all the key areas, we commenced full end-to-end supply chain network optimization, leveraging our state-of-the-art design tools.
First, we looked at optimizing inbound flows, such as determining which ports in China were most favorable for shipping, and defining the best container size to use. We then looked for the most logical location for warehouses and defined adequate size-to-face forecasted demand volumes. Finally, we designed a full distribution network plan, including how often to deliver to stores, and which stores should be served out of which warehouse.
In the end, we delivered an optimal solution for a multi-channel environment, while leveraging the fast growth of the online market and trends like click & collect.