As part of the project, the client wanted the answer to three questions. First, they needed to understand how to further enhance the customer shopping experience. Second, they needed an e-commerce consultant to recommend a logistics service model for their planned e-commerce activities. Third, they needed a correct estimate of the resulting financial impact of their new strategy.
Based on these issues, the e-commerce-savvy consultants decided upon a three-phased approach. First, a strategy assessment evaluated the current operational status, key priorities and challenges, thereby defining and assessing potential strategic options. The team then analyzed global industry trends in e-commerce, taking a number of operating models into consideration.
Preparations made, the team moved on to designing the supply chain. In this final stage, DHL Consulting and the client defined a new strategy, redesigning operational processes to enhance both efficiency and customer experience. The financial impact was also evaluated; including which investments would be necessary to meet the client’s strategic goals.
DHL Consulting is currently running a pilot project in Beijing in accordance with the finished plan. Meanwhile, the client is planning for a nationwide rollout in the near future.